Erica Milcarek

Roebling, NJ | ericamilcarek@gmail.com | 609-240-6125

MARKETING STRATEGIST | CREATIVE OPERATOR | DIGITAL GROWTH EXPERT

Creative and analytical marketing leader with 17+ years of experience across healthcare, education, fitness, food service, and nonprofit industries. Expert in developing and executing full-funnel marketing strategies that generate measurable results. Skilled in storytelling, systems, email marketing, paid advertising, web design, and team collaboration. Known for getting things done and helping businesses grow with clarity and confidence.

EXPERIENCE

Founder & Marketing Consultant

Ember + Reed Marketing | May 2007 – Present

  • Created and launched The Cozy Little Launch, a digital course designed to help business owners plan and execute an aligned, low-stress launch.

  • Build custom Squarespace websites with SEO-friendly copy and clean design to support service-based businesses.

  • Design and execute full-service email marketing campaigns, including opt-ins, lead magnets, welcome sequences, and newsletters.

  • Provide coaching and consulting for small business owners on brand strategy, marketing plans, and execution systems.

  • Write blogs and create branded social content tailored to each client’s voice and audience.

  • Clients include:

    • Nick’s Roast Beef – Menu redesign, promotional flyers, and social media content.

    • Princeton Integrative Health – Blog writing and social media content planning.

    • Millhill Child and Family Development Center – Website redesign, Annual Report, email campaigns, and marketing strategy.

    • The Nest Center for Massage – Website redesign and brand refresh.

  • Develop marketing materials for both print and digital channels to support fundraising, brand awareness, and lead generation.

  • Deliver a balance of storytelling and strategy that resonates with mission-driven brands.

Marketing Director

Active Spine & Joint Institute | Feb 2020 – Present

  • Manage $30,000/month marketing budget across paid digital, print, event, and sponsorship campaigns.

  • Generate approximately $1.1 million in new patient revenue every four months through strategic funnel optimization.

  • Plan and execute monthly seminars on weight loss, neuropathy, and regenerative medicine—including promotion, landing pages, and email automation.

  • Build and maintain marketing funnels using GoHighLevel CRM, with custom workflows and tagging for leads and patients.

  • Write and design weekly email campaigns, social media content, blog posts, video scripts, and in-office signage.

  • Maintain consistent 10–20% monthly growth in organic website traffic through content strategy and SEO.

  • Analyze call tracking, patient surveys, Google Analytics, Meta Ads performance, and cost-per-lead metrics to evaluate and adjust marketing campaigns.

  • Collaborate with the clinical team to ensure brand messaging aligns with patient education and service offerings.

  • Oversee in-office marketing materials that reinforce messaging and drive conversions from walk-ins and referrals.

  • Use storytelling and data to create campaigns that resonate emotionally and convert effectively.

Marketing Manager

Center for Continuing Studies, Mercer County Community College | Jul 2018 – Mar 2020

  • Directed triannual production and mailing of over 219,000 non-credit course catalogs with improved layout and targeting.

  • Rebranded program visuals across digital and print to increase visibility and consistency.

  • Increased email subscriber base by 300% and improved open and click-through rates by 10–15% within 60 days.

  • Redesigned and maintained the program website with seasonal updates and clearer navigation.

  • Planned and executed social media content calendars and campaigns aligned with course cycles.

  • Developed marketing strategies that led to $25,000–$30,000 revenue increases per semester.

  • Strengthened partnerships with local organizations for cross-promotion and event participation.

Director of Marketing & Operations

Honor Yoga | May 2013 – Mar 2018

  • Oversaw marketing and operational support for a franchise that grew studio ownership by 234% in just two years.

  • Managed a team of 30+ across 12+ studio locations, guiding local and corporate marketing initiatives.

  • Authored and implemented a comprehensive marketing and operations playbook used as the foundation for all franchise locations.

  • Developed national marketing campaigns, email sequences, and social media strategies for both B2B and B2C audiences.

  • Boosted average studio revenue by $7K–$10K per quarter through campaign development and local strategy coaching.

  • Provided hands-on support to new studio owners struggling with performance—teaching them the fundamentals of marketing, retention, and brand building.

  • Increased social media engagement and audience growth by 30–40% month over month for 36 consecutive months.

  • Wrote website and blog content to support franchise SEO and brand visibility.

Marketing Project Coordinator

ELS Educational Services | Oct 2008 – Apr 2013

  • Managed and coordinated over 250 annual marketing projects to support global sales and promotional initiatives.

  • Served as the central project lead for a 12+ person sales team, ensuring all campaigns and collateral met regional and international needs.

  • Produced a comprehensive annual guidebook containing over 100,000 data points, including tuition rates, dates, housing costs, and program details.

  • Oversaw logistics and distribution of all printed and promotional materials, coordinating with vendors and warehouse teams to ship globally to over 100 countries.

  • Maintained accuracy, version control, and deadlines across multilingual materials, supporting seasonal enrollment cycles and global recruitment goals.

  • Streamlined processes to improve production timelines and reduce shipping delays for major annual campaigns and product launches.

Marketing Consultant (Contract)

FitRewards + New Paradigm Partners | Jul 2014 – Apr 2015

  • Developed print and digital marketing materials for corporate wellness programs and health incentive campaigns.

  • Designed branded presentation decks, flyers, and email templates for partner outreach and client communication.

  • Conducted competitive research to position client offerings within a saturated B2B health and wellness market.

  • Collaborated with leadership teams to streamline marketing touchpoints and improve program visibility.

  • Assisted in brand positioning updates to align messaging with evolving wellness trends and customer values.

Marketing Coordinator

The Arc Mercer | Aug 2007 – May 2008

  • Led the creation and distribution of promotional materials to support fundraising events, donor outreach, and community programming.

  • Wrote press releases, newsletter content, and grant-related communication that helped increase visibility and funding opportunities.

  • Worked closely with program directors to promote services and success stories to the local community.

  • Coordinated events and awareness campaigns that connected the organization to local schools, businesses, and sponsors.

  • Contributed to the redesign of informational brochures to improve readability and engagement for a wide range of stakeholders.