Hi, I’m Erica

I’m a marketing strategist with over 17 years of experience helping businesses grow—whether that means driving leads, building a brand from scratch, launching a campaign, or cleaning up a funnel that’s gone off the rails.

I’ve worked in healthcare, education, fitness, food service, and nonprofit spaces, and no matter the industry, my role is always the same: I help teams get clear on what needs to happen, and then I make it happen.

I’m creative. I’m analytical. I’m organized. I genuinely enjoy solving problems, especially when it involves turning messy marketing into a clear, actionable strategy.

I’ve managed budgets of $30,000 a month. I’ve created email funnels that convert. I’ve written blog posts, designed print flyers, built websites, developed course launches, and planned out year-long marketing calendars. I’ve helped people find their voice and their audience—and I’ve helped businesses move the needle when nothing else was working.

I work best with small teams who value clarity, collaboration, and a little bit of humor along the way. I’m someone who gets excited about a color-coded spreadsheet, but also knows how to write a headline that makes people feel something.

If you're looking for someone who brings both strategy and execution—someone who can jump in, figure it out, and get it done—I'm your person.

I bring a unique combination of:

• Strategic thinking (I love a good funnel map)

• Creative storytelling (your audience will feel seen)

• Analytical focus (data informs every decision I make)

• Operational execution (yes, I will actually get it done)